As a teacher, Aaron gets asked all kinds of things in class. We’re exploring one of the top questions today.

How can I become comfortable being a data evangelist?

Unearthing bad news and the reality of things, and then convincing people to take positive action on it is one of our primary roles as data managers and strategists.

We have to remember that systems are built by and for people, and that we’re primarily emotional beings. As a data evangelist, I start with asking about relationships, not getting into the technical side of things. The tech will pretty much work itself out for the most part, and it’s not really the question. The question is about the people and whether or not they work well with the system.